Blog, stories and news

G360 Bathrooms introduces new brand personality ‘Ollie the Octopus’

G360 Bathrooms, the specialist home bath and bathroom provider for high dependency bathers, has launched its new brand character – Ollie the Octopus.

Part of the Gainsborough Healthcare Group, G360 Bathrooms combines over 40 years of commercial care home experience with a consultative service that provides advanced bathing care in the home. From powered baths with bather transfer seats to wheelchair friendly wet rooms, this specialist manufacturer has been enabling people since 1980.

Official assisted bath provider for Parkinson’s UK and the MS Society, G360 Bathrooms delivers accessible safe spaces for disabled bathers with a variety of complex conditions. To portray this unique proposition in an engaging way, G360 Bathrooms has unveiled ‘Ollie the Octopus’ as its new brand personality – now ready to help tell the story of how these solutions deliver life-enhancing benefits.

G360 Bathrooms provides a complete accessible bathroom and wet room service, from conception to completion. Its skilled and caring team provides stunning bathroom designs, full installation, specialist baths with unique BioCote antimicrobial protection, UK based after-sales care, advanced assistive technology and expert clinical guidance. Associate occupational therapists work with the G360 specialists to ensure every project provides the most effective outcome for comfort, care and safety in the home. The journey to this end result is portrayed by Ollie with his owner in a new video ad.

In this launch sequence, Ollie is seen having the difficulties many bathers face when advanced medical conditions get in the way of bathing safely. Transferring in and out of a standard bath or shower can be risky or impossible if living with a complex disability. Whereas by choosing a powered specialist bath or bathroom from G360 Bathrooms, supported bathing care can continue at home whilst avoiding the need to relocate to a residential or healthcare setting. Ollie depicts this pathway and the positive outcome that is now possible for the first time.Peter Eckhardt, CEO, Gainsborough Healthcare Group, comments:

“G360 Bathrooms is different. We do not simply manufacture easy access baths, bathrooms and wet rooms – we are a complete specialist bathing and showering solution provider for homeowners with high dependency needs. All our accessible bathrooms enable care at home whilst looking stylish and non-medical. Whenever disability becomes challenging, our bather-centric mission is to futureproof freedom at home – our loveable new brand character Ollie is now the perfect personality to portray this unique proposition in a memorable way.”